Field notes and research
Resources
What we are learning from running thousands of buyer prompts through six AI engines every day. Written by the people who build Viali.
What Is Generative Engine Optimization and How Do I Get Started
By Jordan Ellis, GEO Strategist and AI Search Analyst | Viali AI Platform Team Last updated: September 2, 2026 Generative Engine Optimization (GEO) is the practice of structuring and optimizing content so that AI assistants like ChatGPT, Claude, Gemini, and Perplexity cite or surface your brand in their generated answers — distinct from ranking in […]
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One email a month with what we have learned. No drip sequence. Ask sid@viali.ai to add you.
FAQ
About this section.
What is the difference between SEO, GEO and AEO?
SEO optimizes for traditional search rankings. GEO, generative engine optimization, optimizes for the answers AI engines synthesize and cite. AEO, answer engine optimization, targets featured snippets and voice answers. They overlap, and modern visibility needs all three.
How often do you publish?
When we have actually learned something worth your time, roughly monthly. No content calendar, no filler. Every piece here comes from running real buyer prompts through six engines every day.
Can I get these by email?
Yes. One email a month with what we have learned. Email sid@viali.ai and ask to be added.
Who writes this?
The people who build Viali. The engineers and operators watching the engines shift in real time.