Measure · GA4 & Search Console
The traffic AI actually sends.
AI-assistant referrals classified by source, from ChatGPT, Perplexity, Claude, Gemini, Copilot, Grok and more, then correlated with sessions and conversions.
AI assistants are sending you traffic right now, and your analytics is filing most of it under 'direct.' You get credit for none of it, and you can't defend a budget on invisible wins.
Viali connects GA4 and Search Console to your visibility data, classifying AI referrals by assistant and recovering the dark traffic standard analytics throws away.
You're already winning in AI search. Start getting the credit.
Dark traffic, surfaced
Assistants strip referrers constantly. Detection heuristics recover what standard analytics writes off as "direct", with confidence levels stated plainly.
Visibility next to revenue
AI visibility curves plotted against GA4 sessions and conversions: correlation with its limitations visible, never attribution theater.
Search Console, daily
Rankings and queries sync every day and power demand gaps: the questions you win on Google but lose in the engines.
FAQ
Questions you're about to ask.
What is dark traffic?
AI-assistant visits that arrive with the referrer stripped, so GA4 files them as 'direct.' Viali's detection heuristics recover them, classify them by source, and state a confidence level, instead of pretending they came from nowhere.
Which assistants can it identify?
ChatGPT, Perplexity, Claude, Gemini, Copilot, You.com, Meta AI and Grok, so you can see which engine actually sends visitors and revenue, not just which one mentions you.
Does it tie visibility to money?
It correlates AI visibility with GA4 sessions and conversions, with the limits of correlation stated honestly. No attribution theater, just the clearest honest link between showing up in answers and business results.
What does Search Console add?
A daily sync of your queries and rankings that powers demand gaps: the questions you already win on Google but lose inside the engines. Usually the cheapest wins on the board.