Improve · A/B Testing
Let the engines pick the winner.
Run two content variants against the AI engines and keep the one that earns more mentions and citations. Opinions optional.
Everyone has an opinion about what content wins. Your agency. Your CEO. That guy on LinkedIn. Opinions are cheap. The engines don't read them.
A/B Testing settles it. Run two variants against the actual AI engines and keep the one that earns more mentions and citations. Let the only jury that matters decide.
Stop arguing about content. Test it against the machine and move on.
Judged by the only jury that counts
Not click-through on a button color, but which variant actually changes the answers. Mentions and citations, before and after, per engine.
Fan-out before you write
Query fan-out decomposes a buyer question into the sub-questions engines research, each with a content angle, so your variants differ where it matters.
Findings that compound
Winning patterns feed back into Content Studio briefs, so the next draft starts where the last test ended.
FAQ
Questions you are about to ask.
What does the test measure?
Not clicks on a button color, but which variant actually changes the AI answers. Mentions and citations, before and after, per engine. The metric that maps to whether you get recommended.
What is query fan-out?
Before you write, fan-out decomposes a buyer question into the sub-questions the engines research to answer it, each with a content angle. So your two variants differ where it counts, not on trivia.
How long does a test take?
As long as the engines take to re-read their sources: usually days, not minutes. Viali keeps checking until there's a real signal, rather than calling a winner on day one.
What happens to the winning pattern?
It compounds. Winning patterns feed back into Content Studio briefs, so your next draft starts where the last test ended instead of from scratch.