Schema markup translates human-readable content into machine-readable facts. A page can say “Viali, a software application, in the AI visibility category, with these features and this pricing” in a format engines parse directly, usually as JSON-LD in the page head.
It does not guarantee a citation, but it removes ambiguity. Clear schema helps engines connect your content to the right entity, understand FAQs and definitions, and present them confidently. Common GEO-relevant types include Organization, SoftwareApplication, FAQPage, and DefinedTerm (the type used on these glossary entries).